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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We are providing no official statement on this. The governance of Mercedes F1 will remain unaltered, and each shareholder are fully committed to continued achievements of the brand in Formula One."

Valuation Growth

The deal signifies a significant increase in value of the Mercedes team after Ineos Group bought its stake for £208m in 2022.

The rise reflects the expansion in market values of F1 teams in the past few years as a consequence of the increasing appeal of the sport around the world.

This was also seen in the success of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful film and the highest-earning sports movie to date.

Present Performance

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three races left this season.

Their lead driver George Russell has won two of the 21 races this year and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Mr. Bobby Vazquez

Elara Vance is a tech journalist and cultural critic with a background in digital media, known for her insightful commentary on innovation and societal impacts.

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